PROFESSIONAL EXPERIENCE

Academic

IESEG School of Management/Paris (2021-present)

Assistant professor of Marketing and Sales

Columbia University/New York - Department of Psychology (2018-2020)

Postdoctoral researcher of Consumer Psychology


University of Virginia/Virginia - Darden School of Business (2018-2020)

Postdoctoral researcher of Consumer Psychology

Industry

Telefonica/Brazil, Peru, and Spain (Jan 2004 to Dec 2013)

Sr. Marketing Consultant (product development for mid-low-income consumers)

EDUCATION

Post-Doctoral Research Scientist in Social Psychology

Dept. of Psychology, Columbia University, NY 2018-2020

Supervisor: Valerie Purdie-Vaughs


Post-Doctoral Research Scientist in Business

Darden School of Business, University of Virginia, VA 2019-2020

Supervisor: Martin Davidson


Ph.D. in Business Administration, Behavioral and Decision Sciences track,

Brazilian School of Public and Business Administration (EBAPE).

Getúlio Vargas Foundation (FGV), Rio de Janeiro 2015-2018

Advisor: Eduardo B. Andrade


M. Sc., in Business Administration, Behavioral and Decision Sciences track,

Brazilian School of Public and Business Administration (EBAPE),

Getúlio Vargas Foundation (FGV), Rio de Janeiro 2014-2015

Advisor: Rafael Goldszmidt


MBA, in Marketing

Getúlio Vargas Foundation (FGV), Rio de Janeiro 2005 -2007

B.A in International Business

Estacio de Sa University 2001 -2005

B.A in Communications, Marketing,

Federal University of Rio de Janeiro (UFRJ), 2001-2004

* top 20 on the nationwide university entrance examination


RESEARCH INTERESTS

Stigmatized Consumers, Social Class and Scarcity, Consumer Financial Decision-Making, Cultural Psychology, Interpersonal Relationships

PUBLICATION

Jacob, Jorge, Yan Vieites, Eduardo B. Andrade, and Rafael Goldszmidt, Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor, Journal of Marketing Research (JMR), 59(04), 59(04), pp. 1-18. dissertation paper

Palmeira, Mauricio, Eduardo B. Andrade, Shahin Sharifi, Wen Mao, and Jorge Jacob (2019), “The Influence of Arbitrary Breakpoints on Judgments of Maximum Output,” Journal of Consumer Psychology, 30(2), 260-276.

Jacob, Jorge, and Valerie Purdie-Greenaway (2021), “Stigma interventions with low-income consumers,” In Innovative Stigma and Discrimination Reduction Programs Across the World. Routledge, Nordstrom, A. H., & Goodfriend, W. (Eds.), pp. 235-246

Ramos, Guilherme, Yan Vieites, Jorge Jacob and Eduardo B. Andrade (2020) “Political Orientation and Support for Social Isolation during the COVID-19 Pandemic: Evidence from Brazil,” Brazilian Journal of Public Administration (RAP), 54(4)

PAPERS UNDER REVISION/REVIEW

Urszula, Ula, Jacob Jorge, Sobral Felipe., Andrew Hafenbrack A., Goldzmidt R., “Close enough to make a difference? The differential effects of authentic and ethical leadership on alleviating social identity threat?”, 2rd round R&R, Journal of Applied Psychology (JAP)

Jacob, Jorge, and Chen Jacqueline, “Not in My Group: Racial Minorities’ Enforce Stricter Ingroup

Boundaries to Avoid Stereotype-Confirmation”, 2rd round R&R, European Journal of Social Psychology (EJSP)

Behr, Patrick, and Jorge Jacob, “Neighborhood Social Capital, Account Usage and Savings Behavior in Low-Income Countries: Field Experimental Evidence from Senegal”, Journal of International Development (JID)

Vieites, Yan, Bernardo Andretti, Jorge Jacob, Mariana Weiss, Michelle Hallack, “Increasing the Acceptance of Energy Subsidy Reforms: A Cross-Country Experiment in Latin America and the Caribbean”, Energy Policy (EP)

WORKING PAPERS

Jorge Jacob “The influence of culture and socio-economic status on happiness derived from material and experiential purchases.”

Jorge Jacob, Yan Vieites, Martin Davidson, “The effect of implicit bias on Marketing practitioners’ decisions for Black consumers.”

Jorge Jacob, Mariana Weiss, Rodrigo Leite, Enrique Chueca, Michelle Hallack “Time-of-use based electricity plans: which plan features lead to a higher likelihood of adoption?”

Jorge Jacob, Mariana Weiss, Rodrigo Leite, Enrique Chueca, Michelle Hallack “Interventions to reducing electricity consumption at peak times”

Jacob, Jorge, Tatianna Dugue, and Valerie Purdie-Greenaway, “Before the storm: did Black and Latino-Americans anticipate the worst in COVID-19 pandemic?”

WORKING PROJECTS:

Jorge Jacob, Valerie Purdie-Greenaway, Shigehiro Oishi “Cultural differences in self-construal shape perceptions of group-reputation threats and a happy life.”

Jacob, Jorge and Yan Vieites, “High emotional arousal increases minority voters’ political cohesion: Evidence from Brazil,” in preparation for submission to the Journal Affective Science

Huang, Yanzi, and Jorge Jacob “Confucian Beliefs of Gender Roles Shape Heteronormative Beliefs,”

Jorge Jacob, and Henrique Heidtmann, “When Negative Stereotypes Increase Performance:

The Behavioral-Contrast Role of Positive Group Membership Salience on Negatively Stereotyped

Students’ Performance”,

Jorge Jacob, Jonathan Cook, Peter Ruberton and Valerie Purdie-Greenaway, “The impact of social identity threats on doctoral students’ decisions, performance, and well-being.”

PRESENTATIONS

2021

§ Association for Consumer Research, Oct

2020

§ Association for Consumer Research, Oct

2019

§ SIPA - School of International and Public Affairs, Columbia University, Aug 22

§ Department of Psychology, Columbia University, Nov 14

§ Southern Finance Association Conference, Nov 20-23rd

§ Association for Consumer Research, Oct 18-19th

§ International Convention of Psychological Science, Mar 8-9th

§ Society for Personality and Social Psychology, Feb 7-9th

2018

§ Society for Personality and Social Psychology, Mar 1-3rd

§ 5cc-five-college-conference, May 5th

§ Academy of Management, Aug 13-15th

§ Association for Consumer Research, Oct 15-16th

§ Institute for Latin American Studies at Columbia University, Dec 6th

TEACHING INTERESTS

Intro Marketing, Consumer Behavior, Cross-Cultural Behavior, Marketing Research, International Marketing, Pricing and Financial Decision Making.

TEACHING EXPERIENCE

IESEG School of Management (2021-present)

Marketing courses

Department of Psychology, Columbia

Cultural Psychology (Ph.D. and MSc), co-instructor

Evaluation: 5/5 (2018), 4.25/5 (2019)

International Business Education Alliance ( IBEA) at FGV-EBAPE, Rio de Janeiro

Consumer Behavior (Undergrad), instructor

Evaluation: 4/5 (2018), 4.60/5 (2019)

FGV-EBAPE, Rio de Janeiro

Marketing and Services Marketing (MBA and Undergrad), instructor

(2016-2018)

HONORS AND AWARDS

International Convention of Psychological Science grant - Association for Psychological Science (2019)

Award International Business Education Alliance Program - Certificate of Appreciation as prof. Consumer Behavior – IBEA (2019)

Travel Grant, Southern Finance Association Conference, Orlando – EBAPE/FGV (2019)

Visiting Scholar Fellowship, Columbia University – EBAPE/FGV (2018)

Travel Grant, Meeting Academy of Management, Chicago – EBAPE/FGV (2018)

Travel Grant, Association for Consumer Research, Dallas – EBAPE/FGV (2018)

Travel Grant, Interdisciplinary Perspectives on Leadership, Mykonos – EBAPE/FGV (2017)

Ph.D. Fellowship – CAPES (2015-2018)

Masters Fellowship – CAPES (2014-2015)

Undergraduate Fellowship – UNESA (2001-2005)

EXTERNAL SERVICE AND ASSIGNMENTS

Ad-Hoc Journal Reviewer

§ Journal of Experimental Social Psychology – JESP

§ Current Psychology - CP

§ Journal of Public Administration – RAP

§ Journal of Business Management – RAE

Conference Reviewer:


ACR, SPSP, ENAMPAD, among others.

Examining committee (external member):

§ More than 30 Master thesis and 2 Ph.D. thesis

§ Women in STEM PhD award – Columbia University (2019)

Co-supervision of Graduate, and supervision of Master Students

2018 – 2021 2 PhD, 20 Master students

Department of Psychology – Columbia University, NY(USA)

Department of Marketing and Sales – IESEG, Paris (France)

LANGUAGES

English, Spanish, Portuguese (Native), and French (Basic)

REFERENCES

Eduardo B. Andrade (Chair)

Prof. of Consumer Psychology

FGV-EBAPE, Rio de Janeiro

eduardo.b.andrade@fgv.br

+55 21 3083 2705

Valerie Purdie- Greenaway

Associate Prof. of Psychology

Dept. of Psychology, Columbia University, New York -NY

vjp12@columbia.edu

+1 908 603 9474

Martin Davidson

Johnson & Higgins Prof. of Business Administration

Darden Business School, University of Virginia, Charlottesville-VA

DavidsonM@darden.virginia.edu

+1 434 924 4483


PROFESSIONAL EXPERIENCE

Academic

IESEG School of Management/Paris (2021-present)

Assistant professor of Marketing and Sales

Columbia University/New York - Department of Psychology (2018-2020)

Postdoctoral researcher of Consumer Psychology


University of Virginia/Virginia - Darden School of Business (2018-2020)

Postdoctoral researcher of Consumer Psychology

Industry

Telefonica/Brazil, Peru, and Spain (Jan 2004 to Dec 2013)

Sr. Marketing Consultant (product development for mid-low-income consumers)

EDUCATION

Post-Doctoral Research Scientist in Social Psychology

Dept. of Psychology, Columbia University, NY 2018-2020

Supervisor: Valerie Purdie-Vaughs


Post-Doctoral Research Scientist in Business

Darden School of Business, University of Virginia, VA 2019-2020

Supervisor: Martin Davidson


Ph.D. in Business Administration, Behavioral and Decision Sciences track,

Brazilian School of Public and Business Administration (EBAPE).

Getúlio Vargas Foundation (FGV), Rio de Janeiro 2015-2018

Advisor: Eduardo B. Andrade


M. Sc., in Business Administration, Behavioral and Decision Sciences track,

Brazilian School of Public and Business Administration (EBAPE),

Getúlio Vargas Foundation (FGV), Rio de Janeiro 2014-2015

Advisor: Rafael Goldszmidt


MBA, in Marketing

Getúlio Vargas Foundation (FGV), Rio de Janeiro 2005 -2007

B.A in International Business

Estacio de Sa University 2001 -2005

B.A in Communications, Marketing,

Federal University of Rio de Janeiro (UFRJ), 2001-2004

* top 20 on the nationwide university entrance examination


RESEARCH INTERESTS

Stigmatized Consumers, Social Class and Scarcity, Consumer Financial Decision-Making, Cultural Psychology, Interpersonal Relationships

PUBLICATION

Jacob, Jorge, Yan Vieites, Eduardo B. Andrade, and Rafael Goldszmidt, Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor, Journal of Marketing Research (JMR), 59(04), 59(04), pp. 1-18. dissertation paper

Palmeira, Mauricio, Eduardo B. Andrade, Shahin Sharifi, Wen Mao, and Jorge Jacob (2019), “The Influence of Arbitrary Breakpoints on Judgments of Maximum Output,” Journal of Consumer Psychology, 30(2), 260-276.

Jacob, Jorge, and Valerie Purdie-Greenaway (2021), “Stigma interventions with low-income consumers,” In Innovative Stigma and Discrimination Reduction Programs Across the World. Routledge, Nordstrom, A. H., & Goodfriend, W. (Eds.), pp. 235-246

Ramos, Guilherme, Yan Vieites, Jorge Jacob and Eduardo B. Andrade (2020) “Political Orientation and Support for Social Isolation during the COVID-19 Pandemic: Evidence from Brazil,” Brazilian Journal of Public Administration (RAP), 54(4)

PAPERS UNDER REVISION/REVIEW

Urszula, Ula, Jacob Jorge, Sobral Felipe., Andrew Hafenbrack A., Goldzmidt R., “Close enough to make a difference? The differential effects of authentic and ethical leadership on alleviating social identity threat?”, 2rd round R&R, Journal of Applied Psychology (JAP)

Jacob, Jorge, and Chen Jacqueline, “Not in My Group: Racial Minorities’ Enforce Stricter Ingroup

Boundaries to Avoid Stereotype-Confirmation”, 2rd round R&R, European Journal of Social Psychology (EJSP)

Behr, Patrick, and Jorge Jacob, “Neighborhood Social Capital, Account Usage and Savings Behavior in Low-Income Countries: Field Experimental Evidence from Senegal”, Journal of International Development (JID)

Vieites, Yan, Bernardo Andretti, Jorge Jacob, Mariana Weiss, Michelle Hallack, “Increasing the Acceptance of Energy Subsidy Reforms: A Cross-Country Experiment in Latin America and the Caribbean”, Energy Policy (EP)

WORKING PAPERS

Jorge Jacob “The influence of culture and socio-economic status on happiness derived from material and experiential purchases.”

Jorge Jacob, Yan Vieites, Martin Davidson, “The effect of implicit bias on Marketing practitioners’ decisions for Black consumers.”

Jorge Jacob, Mariana Weiss, Rodrigo Leite, Enrique Chueca, Michelle Hallack “Time-of-use based electricity plans: which plan features lead to a higher likelihood of adoption?”

Jorge Jacob, Mariana Weiss, Rodrigo Leite, Enrique Chueca, Michelle Hallack “Interventions to reducing electricity consumption at peak times”

Jacob, Jorge, Tatianna Dugue, and Valerie Purdie-Greenaway, “Before the storm: did Black and Latino-Americans anticipate the worst in COVID-19 pandemic?”

WORKING PROJECTS:

Jorge Jacob, Valerie Purdie-Greenaway, Shigehiro Oishi “Cultural differences in self-construal shape perceptions of group-reputation threats and a happy life.”

Jacob, Jorge and Yan Vieites, “High emotional arousal increases minority voters’ political cohesion: Evidence from Brazil,” in preparation for submission to the Journal Affective Science

Huang, Yanzi, and Jorge Jacob “Confucian Beliefs of Gender Roles Shape Heteronormative Beliefs,”

Jorge Jacob, and Henrique Heidtmann, “When Negative Stereotypes Increase Performance:

The Behavioral-Contrast Role of Positive Group Membership Salience on Negatively Stereotyped

Students’ Performance”,

Jorge Jacob, Jonathan Cook, Peter Ruberton and Valerie Purdie-Greenaway, “The impact of social identity threats on doctoral students’ decisions, performance, and well-being.”

PRESENTATIONS

2021

§ Association for Consumer Research, Oct

2020

§ Association for Consumer Research, Oct

2019

§ SIPA - School of International and Public Affairs, Columbia University, Aug 22

§ Department of Psychology, Columbia University, Nov 14

§ Southern Finance Association Conference, Nov 20-23rd

§ Association for Consumer Research, Oct 18-19th

§ International Convention of Psychological Science, Mar 8-9th

§ Society for Personality and Social Psychology, Feb 7-9th

2018

§ Society for Personality and Social Psychology, Mar 1-3rd

§ 5cc-five-college-conference, May 5th

§ Academy of Management, Aug 13-15th

§ Association for Consumer Research, Oct 15-16th

§ Institute for Latin American Studies at Columbia University, Dec 6th

TEACHING INTERESTS

Intro Marketing, Consumer Behavior, Cross-Cultural Behavior, Marketing Research, International Marketing, Pricing and Financial Decision Making.

TEACHING EXPERIENCE

IESEG School of Management (2021-present)

Marketing courses

Department of Psychology, Columbia

Cultural Psychology (Ph.D. and MSc), co-instructor

Evaluation: 5/5 (2018), 4.25/5 (2019)

International Business Education Alliance ( IBEA) at FGV-EBAPE, Rio de Janeiro

Consumer Behavior (Undergrad), instructor

Evaluation: 4/5 (2018), 4.60/5 (2019)

FGV-EBAPE, Rio de Janeiro

Marketing and Services Marketing (MBA and Undergrad), instructor

(2016-2018)

HONORS AND AWARDS

International Convention of Psychological Science grant - Association for Psychological Science (2019)

Award International Business Education Alliance Program - Certificate of Appreciation as prof. Consumer Behavior – IBEA (2019)

Travel Grant, Southern Finance Association Conference, Orlando – EBAPE/FGV (2019)

Visiting Scholar Fellowship, Columbia University – EBAPE/FGV (2018)

Travel Grant, Meeting Academy of Management, Chicago – EBAPE/FGV (2018)

Travel Grant, Association for Consumer Research, Dallas – EBAPE/FGV (2018)

Travel Grant, Interdisciplinary Perspectives on Leadership, Mykonos – EBAPE/FGV (2017)

Ph.D. Fellowship – CAPES (2015-2018)

Masters Fellowship – CAPES (2014-2015)

Undergraduate Fellowship – UNESA (2001-2005)

EXTERNAL SERVICE AND ASSIGNMENTS

Ad-Hoc Journal Reviewer

§ Journal of Experimental Social Psychology – JESP

§ Current Psychology - CP

§ Journal of Public Administration – RAP

§ Journal of Business Management – RAE

Conference Reviewer:


ACR, SPSP, ENAMPAD, among others.

Examining committee (external member):

§ More than 30 Master thesis and 2 Ph.D. thesis

§ Women in STEM PhD award – Columbia University (2019)

Co-supervision of Graduate, and supervision of Master Students

2018 – 2021 2 PhD, 20 Master students

Department of Psychology – Columbia University, NY(USA)

Department of Marketing and Sales – IESEG, Paris (France)

LANGUAGES

English, Spanish, Portuguese (Native), and French (Basic)

REFERENCES

Eduardo B. Andrade (Chair)

Prof. of Consumer Psychology

FGV-EBAPE, Rio de Janeiro

eduardo.b.andrade@fgv.br

+55 21 3083 2705

Valerie Purdie- Greenaway

Associate Prof. of Psychology

Dept. of Psychology, Columbia University, New York -NY

vjp12@columbia.edu

+1 908 603 9474

Martin Davidson

Johnson & Higgins Prof. of Business Administration

Darden Business School, University of Virginia, Charlottesville-VA

DavidsonM@darden.virginia.edu

+1 434 924 4483