I am an Associate Professor of Marketing at the School of Management in Paris-France. I was a post-doctoral researcher in a joint-appointment at the Department of Psychology at Columbia University and the Darden School of Business at the University of Virginia. I earned my Ph.D. in Business (Behavioral Science) at the Brazilian School of Public and Business Administration (EBAPE-FGV), with a visiting appointment at Columbia University.

My research is in consumer psychology, focusing substantively on understanding how stigmas and stereotypes influence individuals’ decisions, perceptions, and relationships with others. Most of my research questions arise from two major sources: a decade of marketing industry experience and observations of intergroup dynamics in Brazil, France, and the United States. Being from a developing country, I have explored patterns of behavior among relevant understudied samples and documented cultural differences.

Along with the exploration of general aspects of consumer psychology, my research identifies situations in which stigmatized individuals: (a) are led to behaviors that may push them into conditions of vulnerability, or (b) are the target of stereotypically biased behavior from members of majority groups. I explore these phenomena in the different roles one may play in society.  The undergraduate and post-baccalaureate training that preceded my work in the industry, coupled with my doctoral coursework, provided me the ability to address research gaps based upon critical practical implications with a robust technical foundation.

Get in touch!

Twitter: @jorgejacobf

Research Gate: www.researchgate.net/profile/Jorge-Jacob-2